Engagement is the real measure of value for digital advertising

I spoke at the Facebook Developer Garage London (held at City University, London, on Wednesday 24th February 2010) comparing the value of digital advertising.

You can view the Prezi presentation that I used to introduce the model entitled Engagement is the Key!.

During the talk I outlined the draft model and asked for your help to review the data to make the results stand up to scrutiny.

Soon you will be able to enter your own real world data to crowd sourced Google Spreadsheet. This page will contain links to the Google doc shortly (i haven’t created it yet but intend to by next week).

If you are interested in contributing or you have views on the shape of the doc, please add a comment below.

Advertisement