Social Media “Crowd Swarming”: a natural impulse

Today I would like to define a new term in Social Media: “crowd swarming”.

Crowd swarming is when a multitude of people, connected socially through social media, move as if en masse over a very short timespan towards the same target digital content.

The rapid ability for people to share without having to think (to post to their profile, or to tweet from the street) means that crowds of people swarm en masse towards