Tune your website into the conversation

Your website contains information, but a lot of it is still static – out of date as soon as it’s written. Like a free booklet at the doctor’s office, once you’ve read it through once you don’t want to do it again.

Tune your website into the wider conversation by adding elements from social media into the visual layout of your site.

Bring your blog near the front door of your user’s reading experience on your site. Put your twitter feed (or maybe even friendfeed) on your homepage. They’ll remember there was transient, opinion and conversation happening around your ‘leaflet’ and they’ll instinctively know that it will change – so they’ll come back for more later.

By transparently bringing dynamic content that you don’t necessarily control up front to your target audience, you can generate a lot more interest in your site and your brand and your product and the service you provide.

In talk radio, listeners tune in for the best opinion that changes daily and challenges their thoughts. In this metaphor, if your website is a broadcast about your business, Social Media is the ability to take calls from listeners.