Home > Uncategorized > Big social media day in the Twitterverse: #140conf and #Enternships

Big social media day in the Twitterverse: #140conf and #Enternships

November 18, 2009 Leave a comment Go to comments

Jeff Pulver ran his #140conf at the awesome venue which is the O2 Indigo yesterday morning and all day before the whole crowd spectacularly moved en masse all the way from Greenwich to Soho to attend another huge event: Martha Lane Fox kick starting the latest #Enternships publicity drive at Floridita on Wardour St.


Superb start with Stephen Fry talking superbly on the meaning of the word Twitter as a way for businesses to understand what the service is for. The key point he made is that businesses are to avoid spamming people with offers / advertisments / sales if they are to engage with the twitterverse.

“Twitter is human shaped” simply means i will only engage with a human on twitter, and i will not engage with a brand.

Practically for a business, this means represent your brand as a human: explain who the human who runs the account is.
Sign off tweets as “John” or “John from Nike” but not “Nike Service”.
You can see a direct quote here.

Stephen Fry at #140conf

Jeffrey Hayzlett Chief Marketing Officer of Kodak, was engaging. One of his key points predicted world uptake (ballsy – i like it!):

“33% of people will get it immediately; 33% will get it after they particpate and stick with it for a while; and 33% will never get it”
NB. He actually kindly used 30/30/30 and by doing so saved us all vital seconds of our life  by assuming we were intelligent enough to do the exact maths ourselves. We were.

See the complete (twitter) list of speakers from the whole day.


Martha Lane Fox gave a rousing speech about internet Nationalism: only 1 of the top 10 sites visted each day by internet users across Great Britain are British sites. The rest originate in the USA. Solution? Get out there and get working. She advocated that everyone get drunk tonight, and skip work tomorrow to start the next batch of UK websites.

I don’t know about creating a business plan for the next 5 years while hungover, but i do agree with her sentiment: We need HERE that spirit of adventure that is out THERE in the U.S.A.

Far too often i hear people excitedly describing their entrepreneurial dreams and hear the underwhelming responses from friends:  “oooh, that’s a hard market to break into”; “i hope you have some help”; “are you sure?”. We need to break away from tall poppy syndrome and embrace people who try – isn’t that what put the GREAT in Britain in the first place?

Next up was an extended networking session. Meet- as- many- influential- people- as- you- can- in- (seriously) about- 2- hours. Personally i was very happy to meet some genuine legends… and one nigh-contributing-zero “from a Venture Cap firm” – you know who you are!

The superb end to the evening was discussing a great idea for a business with a client from the Central Office of Information and getting my photo taken with internet muscleman Jeff Keni Pulver!

Categories: Uncategorized
  1. Rob
    December 2, 2009 at 19:07

    Hi Geoff. Looks like a fun night. Love your ‘you gotta have a blog’ post.
    Also – great to hear Martha Lane Fox’s words of encouragement.
    Looking forward to Esc’s launch in January (Wed 27th!) – whack it in the diary.

    • December 2, 2009 at 19:14

      Rob – that’s awesome to hear, thank you. I’m honoured to have been chosen to be an ESC hero and i’ll get that response back to you really soon! Great good luck on Wednesday 27th – I’ll be there!

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