Facebook Developer Garage at the Difference Engine

My alarm woke me at 5.15am to bring me to King’s Cross station in London in time to meet my friends on the committee on the concourse in time for the 7am train First Class to Darlington.

On arrival at Darlington, we are picked up by Jon Bradford: generously cordial, casually dressed and kindly here to drive with us to Middlesbrough where he will ask each of us to present a one hour talk on Facebook to The Difference Engine.  This is the first of two programmes, backed by local authorities who hope to attract new media talent to the region.

Joshua March, Dave Nattriss and Chris Thorpe and I have a number of things in common, but the key shared interests today are our professional involvement in Facebook Marketing and that we all feature on the committee of the Facebook Development Garage London. We journeyed the few miles joined by Hanif O’Neil from Alarm:Clock.


The room was filled to a good level without being impersonal. For me this is ideal: everyone is able to ask questions without being shy.
The talks were as follows:

  1. A brief intro to Facebook, by Joshua March.
  2. Ways to code on the platform, by Dave Nattriss.
  3. What to measure for ROI on your Facebook campaign, by Geoff Hughes.
    “Engagement is the key – we earned Tango 37% earned users in a campaign. The equivalent of £15,000 value”
  4. Using Facebook, outside of Facebook, by Chris Thorpe.
    “Eventually you will need to have a Facebook presence RFID card to buy a ticket to the Olympics.”

The participants, all part of a new technology startup are:

Ross – recite.me
Recite. Accessibility. Reads out websites on click, increases text size.
Wishli.st. Wishlist management
Canddi. Marketing metrics focusing on your individual customer’s experience rather than all customers as a whole.
Advertag. Unstructured tech. Learning system. Scaleable.
Geogoer. Car sharing for company car pools
  1. May 11, 2010 at 17:12

    My slides for my ‘Facebook Platform’ talk are here: http://www.slideshare.net/davenatts/facebook-platform-4051719

  2. May 11, 2010 at 17:23

    Thanks Dave. Chris, Josh please feel free to add your links here and let me know if you want me to link from your names above.

  3. May 11, 2010 at 18:03


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