Home > Uncategorized > Facebook removes the @ feature?

Facebook removes the @ feature?

Until last week I was able to use the @ sign in my Facebook status to link directly to a Facebook Friend or a Facebook Page (Facebook Pages are still known to most as a ‘Fanpage’). This feature is known as Tagging your status and posts.

Yesterday i logged in to Facebook and was pleased to see the newly updated Facebook Homepage – screenshot below.

However, i wanted to write a note to my sister today using the ‘@’ symbol to tag her so she would receive a notification and an email (and therefore she’d be more likely to respond).

It no longer works on my personal status. I checked and it does however still work on the Social Media Guy page.

Weird. Is it a bug? Is it a design so that only Brands can @ people? Are Facebook moving away from the twitter model they followed so closely?

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Categories: Uncategorized Tags: , , ,
  1. Peter Sigrist
    June 16, 2010 at 14:29

    Seeing the removal of the status update from the page is also interesting, and definitely smacks of moving away from the Twitter-like model assumed over a year ago. Is it (yet) another change in direction? It’ll be interesting to see if this marks a more strategic move than FB has been known for to date.

  2. Rubina Carlson
    June 16, 2010 at 14:47

    I haven’t been affected by this change yet… I haven’t been ‘upgraded’ yet! 😉

    Rubina
    Adelaide, Australia

    • June 16, 2010 at 15:41

      Rubina, ‘Yet’ is right. They often roll out new features very slowly over a number of days – often spanning a few weeks. If you are interested, i’ve found they seem to value me more since i began advertising on the site. I seem to get updates and visibility of new features quicker – though i have no way of testing this for sure. Did you know you can also become a Facebook beta tester?

  3. June 16, 2010 at 16:13

    Hi Geoff. I don’t have the new Publisher on my home page. Is it the same on your own profile page (where you can also post updates)? And what happens when you click ‘update status’? Sounds to me morelike an oversight or a technical problem than something they would choose to do.

  4. June 22, 2010 at 09:00

    Dave – I agree and expect it to come back. But a week later the feature has still not returned. Screenshot here: http://www.facebook.com/photo.php?pid=4865309&id=138876696485

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