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Starter / don’t-finisher Brands
Intrigued by starter don’t finisher brands that don’t end their campaigns neatly. Why do something well from beginning to middle but then fail at the end or fail to measure your success?
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Social Media Guy's blog 
Anyone who has ever managed any kind of online presence should know to always qualify what they mean when stating a time, such as “Only today (Monday 31/01/2011)”.
And ideally when you offer something with an expiry period, offer something else instead for people who come late to the party.
With you Geoff. I noticed your excitement earlier, but already knew the offer was over. It does seem like a big wasted opportunity by Starbucks – very last-minute.